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Even though you may be a small business, a professionally designed website with compelling imagery, attention grabbing design, and an easy to use interface is critical for your livelihood. You have to create an online experience that demands people’s attention and makes them say “I want to go there” or “I want to buy that product/service”. With that being said, before potential customers can spend money with your business they need to find you first.

That brings us to search engine optimization (SEO). A properly optimized website will consistently rank high in organic search engine results for multiple terms. Organic search results are the free listings provided by search engines like Google, Yahoo, and Bing.

This first article is only meant to give you an outline of the techniques you need to implement when creating a search engine friendly website. More detailed information for accomplishing each of these tasks will be coming in following articles.

Core Search Engine Marketing Techniques
These techniques are the foundation of every website that is SEO friendly. They are listed in chronological order assuming you are creating a brand new site for your business.

1. Get the free must have Google tools for small business website success
2. Determining your target market and 2 or 3 targeted key terms
3. Create local listing pages on Google, Yahoo, and Bing
4. Registering your domain name, website hosting, and email hosting
5. Determining your website page structure and content
6. Optimizing your Page Titles, Descriptions, and Keyword Meta Tags
7. Optimizing your website HTML with Semantic Markup and Link Navigation
8. Optimizing your image Alt and Title Tags
9. Create HTML and XML SEO Sitemaps
10. Using 301 Link Redirects and mod_rewrite in your htaccess file

Additional SEO and Web Marketing Techniques
The businesses that consistently rank the highest for their targeted keywords not only implement the Core SEO Techniques but also invest in these additional SEO and Web Marketing strategies.

• Add ShareThis Social Bookmarks to Website Content
• Customize a Twitter Page and Tweet often
• Create a Facebook Business Fan Page
• Submissions to Online Directories – Free and Paid
• Comment on Industry Related Blogs
• Participation in Industry Related Forums
• Create SEO Friendly Forum Signatures
• Submit Press Releases and Articles to Industry Related Sites
• Create How-To Videos and Blog Posts
• Participate in Affiliate Marketing Programs
• Send Out Email Newsletters Regularly
• Maintain and Update your Website Frequently

By implementing these SEO techniques and procedures you will greatly improve your search engine rankings and increase the targeted traffic to your website. Allow a significant amount of time to research and apply each of these bullet points. Once you have accomplished each of these tasks you will see a significant improvement in your search engine rankings.

Article Source: http://EzineArticles.com/6236179

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